Monitoring Tools for the Detection of Abnormal Forecasts (Original proposal)
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Assessing and managing customer demand across the enterprise
The overview of the expected customer demand for products and
services is central for companies with regard to planning their resources
and setting the best possible prices. With a web application for the
collection and evaluation of relevant parameters as part of a revenue
management solution, VIA Software supported an international airline
in centralising the process of data collection and further processing
throughout the company.
Setting Optimal Prices (Original Proposal)
Challenge
International events, congresses and trade fairs have a significant impact on the demand for travel and
the willingness to pay of customers. Different scenarios arise at the beginning, during and at the end of
these events. For service providers in the transport industry such as airlines, bus and train operators or taxi
companies, and providers in the hotel and accommodation industry, the evaluation of this data is essential
in optimising revenue management.
Our Contribution
For its client, VIA Software replaced an existing solution based solely on a data collection created with
standard spreadsheet software with a custom-built web application. All of the company’s global offices can
thus enter international event data into a company-wide database at any time, so that the information is
available for cross-company evaluation.
The application enables the automatic categorisation of events by relevance, based on an automatic analysis
of historical yield data over time. And it connects to all of the client’s IT systems that process this event
data. VIA Software supported the client in designing and implementing the web application and continuously
adapts it to the client’s needs
Benefits for the Client
- Through the web application, employees can view all stored data at any time and add to it if necessary
- The data can be entered directly in the application by the staff of the external organisation worldwide, without the need to collect and merge data from different sources.
- The central database and the integration into the company-wide IT ensure that the entire data stock is available to all departments at all times for their planning and evaluation processes.
- The data of the developed system and the provided evaluations of historical demand and revenue data allow the company to optimise pricing and thus revenue in relation to the events. The automatic evaluation of the relevance of events for certain travel flows saves users time in their detailed analyses and identification of measures - by concentrating on the essentials.
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63303 Dreieich
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