System for Detecting Attempted Fraud in Flight Bookings
Case Study
Setting Optimal Prices
Case Study
Setting Optimal Prices
Assessing and Managing Customer Demand Across the Enterprise
An overview of expected customer demands for products and services is central for companies with regard to planning their resources and setting the best possible prices. Utilising a web application to collect and evaluate relevant parameters as part of a revenue management solution, VIA Software supported an international airline in their desire to centralise data collection and further processing throughout the company.
Challenge
International events, conferences and trade fairs significantly impact the demand for travel and customer willingness to pay, accordingly. Varied scenarios arise at the beginning, during and at the conclusion of these events. For transport industry service providers such as airlines, bus and train operators or taxi companies—as well as those in the hotel and accommodation industry—evaluating this data is essential in optimising revenue management.
Our Contribution
For one client, VIA Software replaced an existing solution (based solely on data collection using standard spreadsheet software) with a custom-built web application. All of the company’s global offices can thus enter international event data into a company-wide database at any time, making information readily available for cross-company evaluation.
This application provides the ability to automatically categorise events by relevance, based on spontaneous analysis of historical yield data over time. It also connects to all client IT systems that process said event data. Ultimately, VIA Software supported the client in designing and implementing this web application and continues to offer continuous adaptations that align with evolving client needs.
Benefits for the Client
- Through the web application, employees can view all stored data at any time and supplement as necessary.
- External organisation staff scattered worldwide can enter information directly into the application without the need to collect and merge data from different sources.
- The central database and integration into company-wide IT structures ensure all departments can access the entire data stock at all times for planning and evaluation processes.
- Developed systems data and provided evaluations of historical demand and revenue allow the company to optimise pricing and, thus, revenue for related events. Specifically, automatically evaluating the relevance of specific travel flow events saves precious time as users engage in detailed analyses and measurement identification—by concentrating on the essentials.
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